Market Your Job Listing

When posting a job it might be helpful to think like an Airbnb host or a marketing specialist to build awareness of your posting. Images truly are worth a thousand words. A mission statement, vision statement, or strategic plan summary can provide a critical insight into culture and future planning. Finally, don't make finding your job the first performance task. Post it everywhere, and treat each channel — be it LinkedIn or an external listserv — as a marketing campaign designed to awaken, attract, and inspire. Following this high-level game plan can greatly increase the number of highly qualified, mission-aligned applicants.